diff --git a/dev/flake-module.nix b/dev/flake-module.nix
index f4fb450..216cb2a 100644
--- a/dev/flake-module.nix
+++ b/dev/flake-module.nix
@@ -3,6 +3,7 @@ flakeModuleArgs@{ config, lib, inputs, ... }:
 {
   imports = [
     inputs.pre-commit-hooks-nix.flakeModule
+    ../site/flake-module.nix
   ];
   systems = [ "x86_64-linux" "aarch64-darwin" ];
   perSystem = system: { config, self', inputs', pkgs, ... }: {
@@ -11,6 +12,9 @@ flakeModuleArgs@{ config, lib, inputs, ... }:
       nativeBuildInputs = [
         pkgs.nixpkgs-fmt
         pkgs.pre-commit
+        pkgs.hci
+        pkgs.netlify-cli
+        pkgs.pandoc
       ];
       shellHook = ''
         ${config.pre-commit.installationScript}
@@ -43,9 +47,22 @@ flakeModuleArgs@{ config, lib, inputs, ... }:
   };
   flake = {
     options.herculesCI = lib.mkOption { type = lib.types.raw; };
-    config.herculesCI = {
+    config.herculesCI = { branch, ... }: {
       onPush.default.outputs = {
         inherit (config.flake) packages checks;
+        effects =
+          let
+            pkgs = inputs.nixpkgs.legacyPackages.x86_64-linux;
+            effects = inputs.hercules-ci-effects.lib.withPkgs pkgs;
+          in
+          {
+            netlifyDeploy = effects.runIf (branch == "main") (effects.netlifyDeploy {
+              content = config.flake.packages.x86_64-linux.websitePackage;
+              secretName = "default-netlify";
+              siteId = "29a153b1-3698-433c-bc73-62415efb8117";
+              productionDeployment = true;
+            });
+          };
       };
     };
 
diff --git a/dev/flake.lock b/dev/flake.lock
index 28eacfb..1165ae2 100644
--- a/dev/flake.lock
+++ b/dev/flake.lock
@@ -15,18 +15,51 @@
         "type": "github"
       }
     },
-    "nixpkgs": {
+    "hercules-ci-effects": {
+      "inputs": {
+        "nixpkgs": "nixpkgs"
+      },
       "locked": {
-        "lastModified": 1652734403,
-        "narHash": "sha256-pIp7mRuYQd4JY2Ih4QaDjKVFgu7f1yHRRAvpb/rU9Mg=",
+        "lastModified": 1653415319,
+        "narHash": "sha256-h+YUX7ZYujf73KL1R07LsEnhV7uV8oxSKEhH4bDj0Jc=",
         "owner": "hercules-ci",
-        "repo": "nixpkgs",
-        "rev": "0b02135d3bdf49f9154f60e7a4c9d54d5e0ee70d",
+        "repo": "hercules-ci-effects",
+        "rev": "1f904af1824e7393702daaf40a8fed56ebead0d7",
         "type": "github"
       },
       "original": {
         "owner": "hercules-ci",
-        "ref": "functionTo-properly",
+        "repo": "hercules-ci-effects",
+        "type": "github"
+      }
+    },
+    "nixpkgs": {
+      "locked": {
+        "lastModified": 1647297614,
+        "narHash": "sha256-ulGq3W5XsrBMU/u5k9d4oPy65pQTkunR4HKKtTq0RwY=",
+        "owner": "NixOS",
+        "repo": "nixpkgs",
+        "rev": "73ad5f9e147c0d2a2061f1d4bd91e05078dc0b58",
+        "type": "github"
+      },
+      "original": {
+        "owner": "NixOS",
+        "ref": "nixos-unstable",
+        "repo": "nixpkgs",
+        "type": "github"
+      }
+    },
+    "nixpkgs_2": {
+      "locked": {
+        "lastModified": 1653465299,
+        "narHash": "sha256-+1jyM4dsppYFgiJf+VkAAS/l5iF0y5J7D2l1fLzT8DA=",
+        "owner": "NixOS",
+        "repo": "nixpkgs",
+        "rev": "5862243e1ab8c0a19cb448f523c27c167dcd826b",
+        "type": "github"
+      },
+      "original": {
+        "owner": "NixOS",
         "repo": "nixpkgs",
         "type": "github"
       }
@@ -55,7 +88,8 @@
     },
     "root": {
       "inputs": {
-        "nixpkgs": "nixpkgs",
+        "hercules-ci-effects": "hercules-ci-effects",
+        "nixpkgs": "nixpkgs_2",
         "pre-commit-hooks-nix": "pre-commit-hooks-nix"
       }
     }
diff --git a/dev/flake.nix b/dev/flake.nix
index af815b4..41ac8a4 100644
--- a/dev/flake.nix
+++ b/dev/flake.nix
@@ -4,10 +4,12 @@
   inputs = {
     # Flakes don't give us a good way to depend on .., so we don't.
     # This has drastic consequences of course.
-    nixpkgs.url = "github:hercules-ci/nixpkgs/functionTo-properly";
+    nixpkgs.url = "github:NixOS/nixpkgs";
 
     pre-commit-hooks-nix.url = "github:hercules-ci/pre-commit-hooks.nix/flakeModule";
     pre-commit-hooks-nix.inputs.nixpkgs.follows = "nixpkgs";
+
+    hercules-ci-effects.url = "github:hercules-ci/hercules-ci-effects";
   };
 
   outputs = { self, ... }:
diff --git a/site/flake-module.nix b/site/flake-module.nix
new file mode 100644
index 0000000..827488c
--- /dev/null
+++ b/site/flake-module.nix
@@ -0,0 +1,22 @@
+{ ... }: {
+  perSystem = system: { config, self', inputs', pkgs, lib, ... }: {
+    packages.websitePackage = pkgs.stdenvNoCC.mkDerivation {
+      name = "site";
+      nativeBuildInputs = [ pkgs.pandoc ];
+      src = lib.cleanSourceWith {
+        filter = path: type:
+          path == ./.
+          || baseNameOf path == "index.html";
+        src = ./.;
+      };
+      buildPhase = ''
+        pandoc --from docbook --to html5 \
+          ${config.packages.optionsDocBook} >options.html
+      '';
+      installPhase = ''
+        mkdir -p $out
+        cp *.html $out/
+      '';
+    };
+  };
+}
diff --git a/site/index.html b/site/index.html
new file mode 100644
index 0000000..759f7be
--- /dev/null
+++ b/site/index.html
@@ -0,0 +1,42 @@
+<html>
+
+<head>
+  <title>flake-modules-core</title>
+</head>
+
+<body>
+  <h1><code>flake-modules-core</code></h1>
+
+  <p>
+    Compose flakes with the (NixOS) module system.
+  </p>
+
+  <p>
+    Testimonials:
+  </p>
+
+  <blockquote>
+    yeah.. powerful stuff
+  </blockquote>
+
+  <blockquote>
+    I cannot tell you how freeing the flake-modules concept is<br/>
+    fucking hell<br/>
+    I feel like a hipster using it too
+  </blockquote>
+
+  <p>
+    Learn more:
+  </p>
+
+  <p>
+    <a href="https://github.com/hercules-ci/flake-modules-core">GitHub</a>
+  </p>
+
+  <p>
+    <a href="./options.html">Options Reference</a>
+  </p>
+
+</body>
+
+</html>
\ No newline at end of file